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I am based in Southern California.  I was born and raised in Los Angeles and have traveled all over the world, but suburban Riverside is home. My part-time job as a photographer brings me so much joy. I love the people I meet, the places it takes me, and the spontaneity in every shoot.  My photography focus is photographing people in natural light.  I am driven by capturing the beauty of the in-between moments and human relationships while allowing my clients to share that beauty with their world.


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Loi Serrano took our family Christmas photos this year. Not only are we so pleased with the way they turned out, so are our family and friends! Loi is both personable and professional. She is really good at getting to know you and your kids and captures our best moments with her camera. She is super easy to work with and delivers results exceeding our expectations. She will be our photographer from now on! 

Tania H.- Mission Viejo, CA

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I went to Loi for my college graduation photos and I could not be happier! I sent inspo pictures and we were able to recreate them and a few more poses I never thought of. Loi is so sweet and friendly.  I definitely felt comfortable and that is important for photos! Highly recommend!

Angelica M. - Riverside, CA

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Loi was so much fun to work with on our family birthday pictures. She was quick (which really helped with the baby), but we never felt rushed. She captured such natural pictures of our family, and you can see our kids' personalities shining through each picture.  The images are bright and beautiful as large prints, so her pictures are of exceptional quality.  Loi was punctual, professional, and awesome.  I cannot say enough great things about working with her.  We will treasure these images forever. 

Candice F. - Riverside, CA

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Loi took pictures of our family of six, and while my kids are not the 'hold still and pose' types, the final result of our time with her were extraordinary! We have some lovely posed shots, and some hilarious candids that express the personality of my four very different kids. I have gotten countless compliments but the best joy is the smile that comes to my face each time I pass our gallery.

Kathy R. - Austin, TX

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Loi was very professional and worked extremely well with my young kids to get the best pictures possible.  She was sweet and patient. I would definitely recommend Loi to family and friends.

Chris C. - San Jacinto, CA

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We absolutely loved working with Loi & Joel.  The pictures came out better than we could have imagined. They are a great team, each bringing their different strengths to collaborate together.  What impressed me most was their ability to connect with, and bring out the best in my young children.  They captured their personalities so accurately.  It is obvious that photography and people are some of their passions. When you combine that with their talent and top of the line gear, you get stellar results.  We are so blessed to have these precious moments captured so perfectly, so we can always look back and remember.  We will definitely hire them again.

Abby E. - Riverside, CA

loi@serrano-photography.com                          951.384.1432

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